Why IT and Marketing are Diametrically Opposed [commentary]

[LinkedIn Post]

When Business and IT clash, it’s the customer who loses. Everyday you stagnate, you put your customers at risk. When you keep your data siloed, it’s your customer’s experience that suffers.

Amazon has over 500K employees and they are foster a culture with  “Day 1” mentality; a mantra meant to convey that the company will never stop being a start-up.

Has any company in history disrupted as many individual companies and distinct industries as Amazon?

I’ve been on the vendor side for over 12 years now, selling technology into various businesses. Business wants to be nimble and move fast. IT is often opposed and it’s not their fault, necessarily.

It’s a classic scenario.

This old article by Scott Brinker absolutely nails it on the head.

I believe these opposing goals has helped fuel the rise of SaaS, as businesses could by-pass IT. But with Data being such a huge asset (and security risk), the pendulum is swinging back a bit. Business must work with IT.

“We’re a big company, we move slowly”

Okay, but who suffers? YOUR CUSTOMER.

 

Last I checked Amazon is a big company too.

They put their customer first.

It’s always Day 1 at Amazon.