[Quora] Why should a startup hire a sales consultant?

Originally seen at: https://www.quora.com/Why-should-a-startup-hire-a-sales-consultant

Startups should hire consultants to complement areas where the team is weak. If the founding team doesn’t have sales experience, it would be wise to leverage a sales consultant or find a strategic advisor with a sales background (preferably someone who’s sold a similar solution). This could save a lot of time and heartache instead of learning by trial and error.

Growth is driven by:

  1. Increasing leads (marketing)
  2. Increasing customers (sales … conversion of leads)
  3. Increasing margin
  4. Increasing frequency of sales (product and/or account management)

My guess is that your current challenge is #1 or #2. Which one or both? If you have had even a few leads, but have failed to convert them, then it is a sales problem. Yes, consider finding a consultant if you’re even pondering. Talk to folks in your network, get advice; it may not even be necessary to hire a consultant. Sometimes a professional that will provide you with proper attention can be worth it, though.