Amazon is buying physical (Whole Foods Market), partnering with physical (Kohl’s), and building physical (AmazonGo) while traditional retailers shrink.
Right-sizing for the changing consumer behavior and adjusting the business to market conditions are part of business.
There are some great brands on this list. Are they shrinking physical and ramping digital to fight back? Are they thinking about total Customer Experience?
I love American Apparel clothes and used to buy a lot from them. But I haven’t bought anything from them in many years. They’ve done a poor job of nurturing our relationship and I’ve moved on.
Maybe Toys ‘R’ Us should go all digital, create a toys-only marketplace online, and adopt “seasonal store” model, like Spirit Halloween.
Amazon is fantastic and has certainly changed my consumer behaviors. But they are not the end-all-be-all of retail. Companies that invest in the right areas and leverage their existing assets well, still have a great opportunity to thrive.