Is Radio Dead?

Cord-cutting and the imminent death of cable TV grabs all the headlines, but what about Radio? I honestly cannot remember the last time I tuned into a radio station in my car.

I currently subscribe to 31 different podcasts. I can’t keep up. There is so much great, on-demand content on subjects that interest me or with people that interest me. I’m learning all the time.

In fact, when I think about it, I spend more time listening to podcasts than I do watching video (including YouTube, Netflix, HBO, etc.). To be fair, Game of Thrones has my HIGHEST priority when it’s going.

I used to dread LA rush hour traffic. Now, I could argue that I look forward to it sometimes. “I get to catch up on my podcasts!”

Also think about when we’re all in self-driving cars. Will you prefer listening to radio or watching a movie?

Me? I’ll still be listening to my podcasts. Advertisers, you have a super-engaged audience and I don’t hear big brands sponsoring on podcasts (yet).

Why not dabble here while we’re in the early innings of the game and rates are relatively cheap. Good content persists and that sponsorship spot could provide great lifetime value (like content marketing).

Am I an outlier here or am I mainstream?